Spring at Tims®

Concept • Art Direction • Shoot Planning • Prop Styling • Drink Food Styling

A campaign rooted in contrast and craft, bringing together the calm, considered ritual of matcha with the rich, indulgent pull of garlic butter.

From initial concept through to final execution, I led the creative direction across the full campaign lifecycle. This included developing the visual concept, planning and directing the shoot, and sourcing props to build a world that felt both elevated and tactile.

On set, I worked closely with the team to art direct each shot, ensuring every detail aligned with the vision, from composition and lighting to texture and tone. I also took a hands-on approach to food styling, crafting the drinks myself to achieve the right balance of finish, colour, and consistency on camera.

The result is a campaign that feels intentional and sensory. Where every element, from prop to pour, plays a role in telling the story.