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The Great Golden Giveaway for Carpetright
Project Type
Graphic Design
Date
December 2023
The Great Golden Giveaway is Carpetright's whimsical and exciting promotion inspired by the beloved tale of Charlie and the Chocolate Factory. This unique campaign offered a few lucky customers the chance to win up to £750 towards their new carpet when they find a golden ticket hidden in select products.
Key Elements:
Golden Ticket Hunt: Hidden golden tickets in select carpet products, creating a sense of adventure and anticipation for customers.
Prizes: Winners receive up to £750 towards their new carpet purchase, adding a significant incentive for participation.
Thematic Branding: Campaign visuals and in-store decorations inspired by the magical world of Charlie and the Chocolate Factory, enhancing the customer experience.
Multi-Channel Promotion: Advertised through in-store signage, social media, email marketing, and the Carpetright website to reach a broad audience.
