Christmas - Tim Hortons

A full-scale seasonal campaign bringing together drinks, donuts, and hot food under a single unifying idea: Love From Tim’s.

The concept centred around warmth, generosity, and those small, shared moments that define the festive season. The creative direction aimed to feel inviting and gift-like, balancing indulgence with a sense of comfort and familiarity.

I led the initial concept development, shaping the campaign platform and how it would translate across a wide product range and multiple touchpoints.

During the shoot, I supported with art direction on set, working collaboratively to ensure the visual language was consistent across all assets, from hero product shots to supporting campaign imagery. Attention was given to tone, composition, and ensuring each product felt part of a cohesive festive story.

Following the shoot, I led the creative rollout, adapting the campaign across in-store, digital, and supporting channels. This required building a flexible system that could scale across formats while maintaining a strong and recognisable identity.

The result is a cohesive, multi-product campaign that captures the spirit of the season while delivering clarity and impact across every touchpoint.